TOMS and ÃÛÌÒÓ°Ïñ
TOMS® and ÃÛÌÒÓ°Ïñ have been working together since 2011 to improve health and education outcomes for children in the United States and around the world.
Making a Large Footprint of Positive Change
One-for-One Impact
Known for their casual shoes and commitment to giving and innovation, TOMS operates a One for Oneâ„¢ model. For every pair of TOMS shoes purchased, a pair of new shoes is given to a child in need in partnership with humanitarian organizations.
ÃÛÌÒÓ°Ïñ integrates shoe distributions into our larger health, nutrition, and education programs. To date, TOMS has given ÃÛÌÒÓ°Ïñ over 1 million pairs of shoes and winter boots for children in Australia, China, El Salvador, Jordan, Kyrgyzstan, Lithuania, Tajikistan and the United States.
Employee Engagement
TOMS employees engage with ÃÛÌÒÓ°Ïñ through Giving Trip experiences and event participation. Through visits to the field, TOMS employees have the opportunity to learn about ÃÛÌÒÓ°Ïñ’s work and to see how TOMS shoes are integrated into our larger development programs. Giving Trip participants actively join in shoe distributions and gain a broader understanding of community development.
TOMS also regularly invites ÃÛÌÒÓ°Ïñ leaders to be guest speakers at employee office events, allowing us to provide updates from the field and connect with employees.
Awareness Building
TOMS plays a critical role in raising visibility for ÃÛÌÒÓ°Ïñ’s brand, offering regular exposure to new audiences and influencers.
TOMS spotlights key messages about children in need through special features in their flagship stores and by cross-promoting ÃÛÌÒÓ°Ïñ campaigns through digital advertising. TOMS also drives their consumers and fans to take action, supporting ÃÛÌÒÓ°Ïñ’s emergency fundraising efforts during disasters such as Hurricane Harvey.